Definition of «preppy»

While originally referring to preparatory school students, the modern internet version describes a specific Gen Alpha and Gen Z subculture obsessed with bright colors and specific skincare brands. It often involves a high-energy, positive persona and a preference for brands like Lululemon or Drunk Elephant. This usage is distinct from the classic 'old money' preppy look, leaning more towards a vibrant, social-media-driven lifestyle.

While 'preppy' is an old term, the modern internet version refers to a specific, highly curated style involving bright colors, skincare brands like Drunk Elephant, and specific clothing like Lululemon. It is primarily used by Gen Alpha and younger Gen Z to categorize a lifestyle that is wealthy, clean, and trend-focused. The term is often used both as a genuine descriptor and as a way to stereotype a specific type of social media influencer.