Definition of «soft launch»
51
| Stat | Value |
|---|---|
| Views | 51 |
| Definitions | 1 |
| First seen | 2026 |
- Description
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The practice of posting a subtle or cryptic photo of a new romantic partner on social media without showing their face or tagging them. This is done to hint at a relationship's existence to followers while maintaining a level of privacy or mystery. It typically involves a photo of two coffee cups, a hand on a knee, or a silhouette during a dinner date.
- Example
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She finally soft launched her boyfriend by posting a picture of his watch at the restaurant.
I'm not ready for a hard launch yet, so I'll just do a soft launch on my Instagram story tonight.
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